Relentless: The Japanese Way of Marketing
by Johny K Johansson,Ikujiro Nonaka
ISBN 13: 9780750632089
Format: Paperback (208 pages) Publisher: A Butterworth-Heinemann Title Published: 07 Oct 1996
Save for later
Contemporary Brand Management
by Johny K Johansson,Kurt A Carlson
ISBN 13: 9781452242873
Format: Paperback (272 pages) Publisher: SAGE Publications, Inc Published: 17 Jan 2014